Yes, Sustainability Can Be a Strategy

05 March 2019

By Ioannis Ioannou and George Serafeim FEBRUARY 11, 2019 In recent years, a growing number of companies around the world have voluntarily adopted and implemented a broad range of sustainability practices. The accelerating rate of adoption of these practices has also provoked a debate about the nature of sustainability and its long-term implications for organizations. Is the adoption of sustainability practices a form of strategic differentiation that can lead to superior financial performance? Or, is it a strategic necessity that can ensure corporate survival but not necessarily outperformance? Read more:


Julie Maricq